OLED DISPLAY: Watch your content come to life in over 8 million pixels. Each pixel turns on and off independently so you’ll see your content with perfect black, over a billion rich colors and infinite contrast for a viewing experience like no other.%ocs%α9 GEN 4 AI PROCESSOR 4K: Picture and sound adjustment happen automatically with our best processor. The a9 Gen4 AI Processor 4K uses deep-learning algorithms to detect scenes and genres to make your content look its best no matter what or when you’re watching.%ocs%GAME OPTIMIZER: Game Optimizer gives you easier access to all your game settings, while the latest HDMI allows for fast gaming speeds. Plus, you’ll get low input lag and fast response times with Auto Low-Latency Mode and HGiG.%ocs%GOOGLE ASSISTANT & ALEXA BUILT IN: There’s no need for an extra device – just ask your TV for music, weather, news, your Amazon shopping list, and more. Plus, conveniently control your connected home and smart devices.%ocs%HOME CINEMA EXPERIENCE: Get breathtaking picture and audio that makes you feel like you’re in the action with Cinema HDR, Dolby Vision IQ & Dolby Atmos. See movies exactly how directors intended with Filmmaker Mode. And with built-in access to Netflix, Prime Video, Apple TV plus, Disney plus and LG channels, your favorite content is at your fingertips.